Dream11 replaces BYJUs as Team India’s lead sponsor for 3 years

New Delhi: BCCI Saturday announced Fantasy gaming platform Dream 11 as the principal jersey sponsor of the Indian cricket teams for an undisclosed amount which is said to be lesser than the previous deal with BYJUs.

BYJUs had quit after the end of the last financial cycle and BCCI had invited closed bids for its new sponsor and Dream11 was one of the prominent names to have submitted its bid.

Dream11 will be seen on Team India jerseys starting from the Test series against the West Indies, the team’s first assignment in the ICC World Test Championship 2023-25 cycle.

Commenting on the partnership, BCCI President Roger Binny said, “I congratulate Dream11 and welcome them on board again. From being BCCI’s official sponsor to now being the lead sponsor, the BCCI-Dream11 partnership has grown from strength to strength. It is a direct testament to the trust, value, potential and growth that Indian Cricket offers. As we prepare to host the ICC World Cup later this year, enhancing fan experience is among our top priorities and I am confident that this partnership will help us elevate the fan engagement experience.”

Commenting on the partnership, Harsh Jain, Co-Founder & CEO, Dream Sports, said, “As a long-standing partner of BCCI and Team India, Dream11 is thrilled to take our partnership to the next level. At Dream11, we share our love for cricket with a billion Indian cricket fans, and it is a matter of pride and our privilege to become the lead sponsor for the National team. We look forward to continue supporting the Indian sports ecosystem.”

The Real Money Gaming (RMG) like Rummy and Poker were among the companies prohibited from submitting bids.

In case of principal jersey sponsors, the money given for every bilateral fixture where the sponsors name is in the middle of the shirt is three times more compared to what it pays for an ICC fixture where the centre of the jersey carries the country name and sponsors logo doesn't get a vantage positioning.