Type Beauty launches 24 shades of remedial foundations for all skin types, takes step towards inclusivity

Type Beauty Inc, a beauty brand customising makeup as per skin type, expanded its product range by launching 24 shades of foundation, recognising the growing consciousness toward inclusive skincare and makeup in the Indian market.

The wide range of shades by Type Beauty Inc is not offered by any other Indian brand in the market. Their foundations are scientifically formulated for varying skin tones and their concerns, aiming to be a brand having smarter makeup routines for your skin type.

Type Beauty Inc foundation range is not just limited to inclusivity, it caters to everyone as per one's skin type.

While making the foundation range, the brand concentrated on selecting key ingredients that suit each skin concern. The foundation ranges are suited for very fair to very dark skin tones. Speaking about the same, founder Ananya Kapur says, “I have been often asked about the launch of new products and now here we are, with the largest foundation shade range by any Indian makeup brand. It took time because we do extensive research into each formula for each skin type, and bring a dermatologically-tested product that work perfectly on your skin. A lot of people who otherwise complain about not having a foundation for their skin or a darker shade will now have a variety of options. So, there’s no need to compromise with beauty. Our products are nourishing your beauty routines just the way you like it.”

Every product of the brand has been made with considerable thought and research behind it, changing the beauty and skincare game for every skin type. The brand is customising clean makeup that heals and a foundation that feels just as good as it looks.

Every ingredient that goes into the making of the foundation is beneficial for the skin. They are formulated with collagen, peptides, amino acids, zinc, vitamins, and other active ingredients, all of which are super healthy and nourishing for your skin. 

With the new launch, Type Beauty aim to drive a revolution in the beauty industry with customised foundations infused with skincare for Indian skin tones and concerns. The foundation range is divided into 4 major categories as per skin type and is available in different finishes. 3 out of 4 variants of customised foundations come with an SPF 50, and all of them are lightweight and healthy for your specific skin. 

These foundations are priced at Rs 1499. Type Beauty Inc is here to help you embrace your skin type and infuse it with healthy nourishing makeup for successful results.