Indica Launches 3-in-1 colour + care kit for salon-like finish at home

The market leader in the Indian hair colour industry, Indica from the house of FMCG major CavinKare announced the launch of the innovative Indica Easy 3-in-1 Complete Hair Colour + Care Kit.

Offering a salon-like colouring experience at home, the brand’s monodose kit, first-of-its-kind comprises shampoo, hair colour, hair conditioner and hair serum specifically developed to manage frizz and offer a smooth finish.

This comprehensive kit which is currently available in Natural black shade, promises to resolve the prominent hair concerns post colouring and makes hair appear luscious and shiny from scalp to roots.

Mr. Rajat Nanda, Business Head - Personal Care, CavinKare commenting on the launch said, “Indica has always been an innovator in the hair colour market since its inception and has also accelerated many consumer-friendly products in the space. Adding on, we have come up with yet another first-of-its-kind in monodose kits, which offers a complete 3-in-1 colouring and post-colouring benefit to the customers. Indica’s new DIY Hair Colour + Care kit offers an end-to-end salon-like experience by enabling them to colour, condition, and style with one affordable purchase.

"All of our products have seen a successful presence in the market and we believe that this will gain a strong foothold as well. This DIY kit makes at-home hair colouring an easy and effortless procedure for the consumers with a unique value proposition,” he further added.

This brand-new innovation from Indica ensures colour protection and replenishes the moisture post shampoo use. It is a 10-minute solution coming with the goodness of herbal extracts like Hibiscus and Amla and the conditioner and serum help natural nourishment by amalgamating exquisite ingredients such as Almond, Avocado, and Argan Oil. The conditioner helps to replenish hair’s moisture and the serum makes the hair glossy and shiny along with its detangling benefits.

This DIY kit is priced at Rs.51/- and is accessible across Kirana stores and other retail outlets in Karnataka and Tamil Nadu, as well as on e-commerce sites like Flipkart and Amazon.