Jagatjit Industries ltd. launches AC Black supreme pure grain whisky in New Delhi

New Delhi: Jagatjit Industries Ltd., an IMFL manufacturing company in India that is widely recognized for its flagship brand ‘Aristocrat Premium’, has recently launched the brand ‘AC Black Supreme Pure Grain Whisky’ in the Delhi market.

As part of its expansion plans in the capital city, the company has introduced the brand in the semi-premium segment available in 3 pack sizes of 750ml, 375ml & 180 ml priced at INR 500, INR 250 & INR 125 respectively.

"Developed with exquisite craftsmanship, AC Black Supreme Pure Grain Whisky is a superior blend of imported scotch malts and the finest Indian grain spirits that promises a delightful drinking experience. With a tantalizing packaging design, this whisky pays homage to a man’s penchant for enjoying the finer things in life. AC Black is a sanctum for consumers where they unwind & experience the world of uninhibited possibilities,' read the company's statement.

In the Delhi market, the company is known for its flagship brand Aristocrat Premium Whisky and has registered phenomenal growth in recent years despite the pandemic-borne hurdles. Last year, the brand was widely celebrated with YOY volume growth of more than 60%. Despite the challenges faced during the pandemic & the frequent changes in excise policy, Jagatjit Industries Ltd. has been able to navigate them with agility and swift decision-making. The company is looking at a volume of 1 million+ case over a period of the next 12 months.

Celebrating the excitement of this latest development, Mr Devender Gulia, Head of Sales at Jagatjit Industries Ltd. said, “Delhi is a crucial market for us since it’s a melting pot of the diverse cultures from all around India & the world. AC Black Supreme Pure Grain Whisky plays a paramount role by promising the customers a delectable drink that fosters a feeling of euphoria & calmness. This is truly an exceptional moment for all of us since it reflects our ongoing commitment to delivering excellent products that bring the best of quality. Our continued expansion is a result of the astute teamwork we all put in. We are extremely thankful to our customers whose renewed trust in us has truly set the pace for our growth.

Sharing his views on the launch, he added “The launch of AC Black Supreme Pure Grain Whisky is a key milestone in the India chapter of Jagatjit Industries. Since the demand for premium-tasting alcoholic beverages is on the rise, we have devised strategies and plans to premiumize our portfolio and serve the important metros, cities and towns in India. The rising disposable income, diminishing gender gaps & a sizeable young population has been the driving force behind this growth. We aim to capitalize on these and make AC Black Pure Grain Whisky a synonymous brand among consumers eyeing ~10% market share in the first year of launch. As a testament to this, the brand is doing phenomenal in several other markets where it has been enlisted among the leading brands in this segment”