What potential "Yoga" has as a market?

In 2014 Prime Minister Narendra Modi proposed the idea at the United Nations of celebrating June 21 as the International Day of Yoga. Every year since then June 21 is celebrated as World Yoga Day to honor the traditional practice of Yoga.

Bollywood divas like Kareena Kapoor Khan, Malaika Arora, and Deepika Padukone are often talking and promoting the importance and benefits of yoga in our everyday life.

Actress Shilpa Shetty Kundra launched an app promoting a healthy lifestyle and fitness. Her app is about pro workouts, nutrition, and different programs. She started the app with an idea and a mission to change how India stays fit, and it turned out to be a profitable entrepreneurial venture as well.

The Post Covid scenario has made everybody worry about their health therefore the demand for yoga teachers and health centers has rapidly increased in the country.

The myriad health benefits and celebrity promotions of yoga have given jobs to many yoga teachers and trainers. The government has also taken initiatives to promote yoga by holding sessions in schools and colleges and has started certificate courses that have given people employment and opportunities.

In recent years Yoga has emerged as a major global sector of business. As per industry estimates, the size of just the global yoga clothing market was valued at USD34 billion in 2020 and is estimated to reach USD 70 billion by 2030 growing by nearly 8% every year from 2021 to 2030. This presents a great opportunity for Indian entrepreneurs and also yoga enthusiasts.

The rising number of yoga centers requires qualified certified trainers in the country. Health enthusiasts have a great opportunity to convert their careers into yoga trainers. As the world knows India with Yoga and our country can provide the world with these accredited trainers and yoga practitioners generating massive employment for the country's youth.

Yoga is the future and it holds a great opportunity for the youth to be healthy and emerge as an avenue for employment generation and entrepreneurship.

The country can prosper with economic growth with Yoga and the Indian youth do have the resources and the potential to train themselves and spread peace in the world through Yoga.