KFC launches 'Biryani Bucket'

Multination fast-food restaurants chain KFC has launched its all-new KFC Biryani Bucket. With this new offering, KFC’s signature chicken now comes with flavourful Biryani rice. 

KFC unveiled its new offering with an interesting campaign film that depicts the Colonel’s struggles as he gets questioned by fans asking “Biryani kab banaoge?” practically everywhere that he goes.

Expressing his admiration for Colonel’s latest creation, Moksh Chopra, Chief Marketing Officer, KFC India, said, “There is something certainly warm and familiar about a Biryani, just as there is no greater joy than holding a bucket full of KFC chicken. Not a surprise then, that Colonel Sanders often got asked ‘Biryani kab banaoge?’. The campaign film is a close representation of just how much KFC fans wanted us to bring together 2 of their greatest loves – their favourite KFC chicken and flavourful biryani. We are thrilled to render a KFC take on this beloved cuisine, and the KFC Biryani Bucket is an earmark in our journey of designing innovative products. We hope KFC and biryani lovers will enjoy this new offering.”

Ogilvy North Chief Creative Officer Ritu Sharda, said, “A KFC version of the Biryani was an idea whose time had come. The KFC page was reflecting this craving from people for a while. So, when KFC finally dished up its own twist on the cult-favourite Biryani - all our campaign really had to say was: You wanted it. We got it.”

The campaign film opens with Colonel Sanders destressing at a laughter club and laughing away, when a fellow participant, actor Piyush Mishra, asks him how while KFC’s fried chicken is fantastic, when is he planning to make biryani. And then it starts. From the elevator to the tailor, everyone he meets ask him for a biryani. So never-ending are these questions & demands that even as Colonel unwinds with popcorn enjoying a movie, the actor looks straight at the Colonel and asks for, yes you guessed it right, a biryani! And with that the Colonel rises and heads straight to the kitchen, to whip up a bucketful of KFC Biryani, before joyously announcing that Biryani Loverzz…. Ab wait hai overzzz! 

The film:

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