One8 innerwear launches a new collection of luxury innerwear range for men

One8 by Virat Kohli, from Artimas Fashions, a subsidiary of Lux Industries, following the success of their premium innerwear line launched another brand new collection of innerwear for men – One8 Luxury.

From briefs, trunks, and vests, every item from One8 Innerwear provides an unrivaled style, fit, and maximum comfort.

The new line of luxury inner garments of One8 luxury collection has 14 new styles bringing "Comfort to the Restless."

Mr. Nischal Puri, Managing Director, Artimas Fashions Pvt Ltd, a subsidiary of Lux industries further added, “We have observed a demand from our customers for a luxury innerwear range because there is a market gap for reasonably priced yet luxurious undergarments. As a brand we have always been motivated by our consumers’ demands and this new line of products from One8 will surely meet their needs. We have aimed to deliver a range that will be a pioneering product for the industry in India."

By 2024, the Indian innerwear market is predicted to reach Rs 68,270 crore, expanding by 13% over the previous ten years.

The modern consumer demands have made innerwear an improved product with improved fit, fabric, hygiene and comfort in innerwear. 

Innerwear is now a lifestyle product rather than just a non-fashionable commodity. 

Changing lifestyle choices of men have impacted the intimate category expanding the innerwear market. The paradigm changed when men began to focus on innerwear brands, and now men are making deliberate purchasing decisions.

One8's luxury range is expertly crafted in a contemporary style giving wearers a stylish look. Its fitting allows one to move freely with utmost comfort.

The new collection is made of premium combed cotton, modal, and spandex, which gives a luxurious feel and next-level comfort.

The luxury line is being launched on a massive scale in over 1500 cities and towns. The brand is sold across 5000 retail stores in India which is increasing by 30% every quarter. To make luxury accessible to consumers, the price of the range begins at INR 369 only.

One8 luxury products will also be available at leading ecommerce platforms such as Amazon, Flipkart, and Myntra.