UAE healthcare provider appoints Shah Rukh Khan as brand ambassador

Dubai: Burjeel Holdings, a leading private healthcare services provider in the MENA region and one of the largest in the UAE, has partnered with superstar Shah Rukh Khan as its new brand ambassador.

The partnership between the actor and Burjeel Holdings, owned by UAE-based Indian entrepreneur Dr Shamsheer Vayalil, was confirmed during a ceremony held in Abu Dhabi earlier this week.

Khan, 56, will appear in a region-wide, multi-platform advertising campaign for the healthcare group that will be unveiled in the coming weeks.

The partnership with Burjeel Holdings marks the first healthcare ambassador role for the actor, who is set to return to the big screen with the 2023 release "Pathaan". Burjeel Holdings operates 39 hospitals and medical centres across the MENA (Middle East and North Africa) region.

“Healthcare is an industry we can all relate to and one we’ve all had experiences with. Visiting Burjeel Medical City and listening to Dr. Shamsheer Vayalil was both insightful and inspirational,” Khan said in a statement.

According to the popular actor, meeting employees and witnessing the immense passion and pride they have in their work was humbling.

“They really live the value of being for the people, by the people, and I’m excited to be a part of that story,” he added.

Vayalil said Khan embodies excellence and, as a global superstar, has won the hearts of millions across the region.

“Burjeel Holdings and Mr Shah Rukh Khan share a common desire to enrich and transform people's lives. His personality and principles strongly resonate with the Burjeel Holdings brand.

“This partnership reflects our core values and inspires us to keep serving the community through world-class healthcare in the region and beyond,” the Burjeel Holdings' Founder and CEO further said.

The partnership follows the recent announcement of Burjeel’s planned expansion into Saudi Arabia. The company has signed an MoU with Saudi Arabia’s Ministry of Investment, which will see it seek opportunities to invest up to USD 1 billion in the kingdom by 2030.