New Delhi: The makers of "Pushpa 2: The Rule" on Monday launched the teaser of the much-anticipated film on the occasion of lead star Allu Arjun's 42nd birthday.
Directed by Sukumar, "Pushpa 2: The Rule" follows the first installment "Pushpa 1: The Rise", which sets up a clash between Arjun's titular character and Malayalam star Fahadh Faasil's inspector Bhanwar Singh Shekhawat.
Production banner Mythri Movie Makers shared the teaser on its official X page. Also starring Rashmika Mandanna as Srivalli, the film will hit the screens on August 15.
"Celebrate his arrival. Adore his fire within. Experience the goosebumps. #Pushpa2TheRuleTeaser out now. Happy Birthday Icon Star @alluarjun THE RULE BEGINS on 15th AUG 2024," the post read.
𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐞 𝐡𝐢𝐬 𝐚𝐫𝐫𝐢𝐯𝐚𝐥. 𝐀𝐝𝐨𝐫𝐞 𝐡𝐢𝐬 𝐟𝐢𝐫𝐞 𝐰𝐢𝐭𝐡𝐢𝐧. 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐭𝐡𝐞 𝐠𝐨𝐨𝐬𝐞𝐛𝐮𝐦𝐩𝐬. #Pushpa2TheRuleTeaser out now 🔥
— Mythri Movie Makers (@MythriOfficial) April 8, 2024
▶️ https://t.co/A2n4hu3oO4
Happy Birthday Icon Star @alluarjun ❤️🔥
𝗧𝗛𝗘 𝗥𝗨𝗟𝗘 𝗕𝗘𝗚𝗜𝗡𝗦 on 15th AUG… pic.twitter.com/5xe42ZixBW
Arjun, who greeted fans outside his Hyderabad house at midnight, expressed gratitude for their love and support.
"I thank each and everyone of you for the birthday wishes! My heart is full of gratitude. Please take this teaser as my way of saying thank you!" he captioned the teaser of "Pushpa 2: The Rule" in an X post.
According to a press release, the 1.08 minute-long clip features the 'jaathara' sequence from the upcoming film. 'Jaathara', also known as 'Sammakka Saralamma Jaathara', is a festival celebrated in the state of Telangana to honour the Hindu tribal goddesses.
Steeped in colour and tradition, the teaser sees Arjun's Pushpa Raj decked up in a sari, jewellery and make-up, as he wields a trident and bashes up adversaries to music composer DSP's rousing soundtrack amid the 'jaathara' celebration.
The first glimpse of the sequel may have presented the protagonist in a different avatar, but his swag remains the same.
"Pushpa 1: The Rise" depicted the rise of a low-wage labourer (Arjun) in the smuggling syndicate of red sandalwood, a rare wood that grows only in the Seshachalam Hills of Andhra Pradesh state.
It released in India in association with Muttamsetty Media on December 17, 2021 and went on to become one of the biggest money-spinners of the year earning over Rs 350 crore.
The film also established Arjun as a pan-India star, earning him his first bets actor National Award. Composer DSP also won his maiden National Award for "Pushpa: The Rise".