TECNO Mobile India Extends Partnership With Bollywood Star Ayushmann Khurrana as Brand Ambassador

The highly acclaimed superstar will be again seen as the leading face of the new marketing campaign across TECNO’s product lines POP, SPARK, POVA, CAMON, Phantom New Delhi, Delhi, India – Business Wire India TECNO, the global premium smartphone brand from TRANSSION India, today announced the renewal of its brand association with the Bollywood superstar Ayushmann Khurrana. The recommencement of the partnership with the star is based on mutual trust and admiration and is expected to reiterate the brand’s motto ‘Stop at Nothing’. The premium brand will stand tall with its consistent efforts to deliver highly perceptible technology and innovative devices for consumers. With this continuation, TECNO Mobile aims to strengthen the earned trust among consumers and keep up with its robust growth trajectory.

Being a ground-breaking actor, who has disrupted the age-old, monotonous narratives of the Indian film industry, Ayushmann Khurrana has influenced the Indian youth in a positive way. His movie choices and relatable characters resonate with TECNO Mobile’s brand philosophy of offering something innovative and best-in-class. While Ayushmann brings novelty through his content, TECNO does that with its diverse set of offerings with advanced and premium technology across its 5 product lines. Over the last year, the actor has extensively been a part of product launches and campaigns of the smartphone brand across electronic and social media platforms.

Commenting on the continued brand relationship, Ayushmann Khurrana said, “Whether it’s my performance in front of the camera or TECNO’s performance in the smartphone segment, we have always believed in the motto of ‘Stop at Nothing'. Individually, the brand and I have grown in our respective fields within the last year and I wish to bring forth the same growth via my partnership with TECNO Mobile. With this continued association, we look forward to an even more exciting journey going forward.” Speaking about the revived union, ArijeetTalapatra, CEO of TECNO Mobile – India said, “Currently, TECNO Mobile is the 3rd largest smartphone player in the sub-10k segment according to Counterpoint Market Share Report, April 2022. We’ve earned this feat on the back of our ‘India first’ and ‘segment-first’ approach and as we move ahead in our journey, we aim to cater to consumers across all price points. With a focus on the mid to high segment for the coming year, the alliance with Ayushmann is going to play a pivotal role. Particularly, considering his fandom, among the GenZs and Millennials; a focused cohort for the brand as well. Similar to the consumer’s evolving taste in films and entertainment content, they are also evolving as smartphone consumers, with expectations around variety, high-end features and technology. Therefore, this extended association will allow us to expand our target base and further solidify our position as a leading premium smartphone brand.” TECNO views this alliance to set off this year’s company focus on the mid-high segment and to leap the extra mile for technology democratisation and make new-age technology accessible to people at disruptive price points. Ayushmann Khurrana would be featuring in the upcoming brand campaigns across channels and platforms for product lines of POP, SPARK, POVA, CAMON and Phantom.

TECNO Mobile is a premium smartphone brand from TRANSSION Holdings. With “Stop at Nothing” as its brand essence, TECNO is committed to unlocking the best contemporary technologies for progressive individuals across global emerging markets, giving them elegantly designed products that inspires consumers to uncover a world of possibilities. TECNO understands the needs of consumers from different markets and provides them with localized innovations which is demonstrated through their mastery of serving consumers who are “young at heart” and never stops pursuing excellence. TECNO’s portfolio spans across smartphones, smart wearables and AIoT devices made for consumers in over 60 emerging markets across the world. TECNO is also the global Official Partner of Manchester City Football Club.