Smart vending machines to provide access to Rupa books

New Delhi: A new venture by Rupa Publications India and a leading smart vending machine provider will allow readers access books through automated kiosks in India's major cities, along with snacks and beverages.

Rupa Publications India and Daalchini announced the collaboration 'Food For Brain' recently to mark National Book Lovers Day.

In this month-long celebration, Daalchini will offer a selection of books encompassing motivational, business, and fiction genres at more than 200 vending machines across its multiple locations in Noida, Gurugram, Chennai and Bengaluru.

The initiative aims at making books instantly and effortlessly accessible to readers, facilitating the energising of minds at any time and place, a statement said.

Daalchini CEO Prerna Kalra said this is not just a partnership but a celebration of knowledge, literature and nourishment for the mind.

"This initiative perfectly aligns with our vision of creating convenient, innovative solutions to customers through our smart vending machines. We empower individuals to enrich their minds and foster a reading culture and contribute to the growth of knowledge in our society, paving the way for a more informed and enlightened future," she added.

Kapish Mehra, managing director of Rupa Publications India said the collaboration is aimed at "encouraging and promoting reading culture in the country, which is going to be critical if India has to become a knowledge and economic superpower".

The statement said with 'Food For Brain', readers and snack enthusiasts can savor both intellectual delights and delectable treats during their vending machine experience.

It "recognises the significance of nurturing not just the body but also the mind. This synergy between literature and refreshments empowers individuals to feed their intellects alongside their appetites, creating a truly enriching experience for users of these vending machines", the statement added.