CavinKare enters hair mask segment with 3 variants

Chennai: Fast moving consumer goods major CavinKare Ltd under its digital-first personal care brand Buds and Berries on Wednesday forayed into the hair mask segment, as it aims to unveil a range of haircare products.

The 'hair mask portfolio' comprises three variants -- rice water, pistachio and apple cider vinegar -- that would provide nourishment for the hair from the scalp to hair tip, the city-headquartered company said in a statement here.

"With an aim to provide a wholesome hair care experience to the consumers, we are now foraying into the hair mask segment. Consumers are now actively looking for holistic care at home," CavinKare, Director E-Commerce and Special Initiatives, Amudhavalli Ranganathan said.

"Buds and Berries hair care portfolio has a robust mix of products catering to hair wash. We wanted to complete the offering by launching hair masks for the post hair wash care. We are confident that the products will become an instant favorite among consumers," she added.

The hair masks would be available for Rs 600 per 200 ml bottle in various e-commerce portals and also on the Buds and Berries website, the statement said.