Ather Energy to make international foray with debut in Nepal

New Delhi: Electric two-wheeler maker Ather Energy on Monday said it is foraying into the international market.

The company plans to enter the international market with the export of its flagship model, 450X, to Nepal, it said in a statement.

The plans to export the 450X model comes at a time when Nepal is shifting towards more clean mobility options.

A relatively smaller market as compared to its neighbours India and China, Nepal, however, presents a promising proposition for companies like Ather to understand new markets in terms of product performance and acceptability, the company said.

"While we continue growing domestically, we are really excited about expanding our business footprint to international markets. We have had incredible in-bound demand from multiple markets, and Nepal is the first step in our journey of going international," Ather Energy Chief Business Officer Ravneet Phokela said.