6 Pro Tips to Use Instagram to Promote Your New Brand

What initially began as a social media platform to share photos and videos has now transformed into an all-rounder marketplace. With more than one billion users, Instagram is one of the most efficient platforms for promoting any product or service. The latest Instagram algorithm and series of updates are constantly working in this direction. With the introduction of features like business accounts, sponsored advertisements, influencer culture, etc., one can increase engagement on Instagram to promote and market anything.

However, it is not a piece of cake. It requires perseverance and consistency to extract the maximum benefits. From posting regularly to buying Instagram followers, we will tell you some of the best methods, tips, and tricks on how you can promote your new brand using Instagram. Acquiring these skills and using these methods can dynamically transform your brand name and game. So, continue reading to learn more.

Post Consistently

It is not just the first point to consider but also a fundamental point. The Instagram algorithm ranks the active pages higher than the others. If we observe, we notice that most popular and successful brands post at least once a day and others even thrice.

It also increases customer exposure to your products and services, gradually drawing their attention to your page.

So being consistent with your Instagram posts becomes a foundational step. However, make sure to post things that make sense, not just those that fill the space. Let the users feel that you are of help and service to them. Therefore, be creative with your posts and endorse your brand well.

Ensure you have a business account.

When creating your brand's Instagram page, change the settings to your Instagram account. It offers you a variety of features that enhance branding and marketing. For example, your profile gets a contact button where consumers can directly get in touch with you. You can publish Instagram advertisements based on your Facebook fan base as well.

Therefore, you can easily widen your network. You will also get a better the real figures of the number of likes, shares, and saves and can accordingly increase engagement on Instagram.

Engage with Influencer

Before entering the realm of influencer marketing, make sure you pick the right influencer. If you are a cosmetic brand so a fitness influencer will not serve your purpose.

Influencers with a good reach will help you get better Instagram marketing. However, there is a catch. Your choice of influencer will also depend upon your budget. Popular influencers would ask for a higher fee than the others. Hence, you need to consider such factors before contacting any influencer.

Create Campaigns

It is the most popular trick employed by many large and small brands. It creates a stir everywhere, informing people of a big sale coming up or perhaps the launch of a new collection. You can create posts and taglines related to the campaign. Also, create hashtags. Simultaneously, you can urge people to create posts or videos using the tagline or hashtags of your campaign.

Everyone on Instagram wants to be seen. Therefore, such methods usually reap benefits. Hashtags, on the other hand, are an important part of Instagram SEO and help boost your reach.

Engage your audience

People find greater credibility and reliability in real-life stories and candid reviews. Therefore, try to promote your products to your consumers. Share their amusing stories on Instagram, or share their reviews.

Such people-centered content carries a huge appeal to people. Also, why wouldn't they love to become brand ambassadors so effortlessly? 

Instill Curiosity

Do you know about the smart Instagram move that Starbuck makes? They announce their new flavors with the most beautiful pictures, taken in the most striking lighting. Curiosity is aroused in the minds of the people as a result of this. You also need to do it similarly. Post stories about behind the scenes, raw materials, or anything related that excites people as to what might be in store for them. Playing with their psychology helps attract a better audience and improves your marketing scope.

Instagram marketing has already begun to replace other popular modes of marketing. Its easy-to-use marketing tools, active users, and intelligent design features make it a boon for business owners. Many business owners buy real Instagram followers that instantly make them appear reliable and popular to customers.

There are innumerable stories of how a business that began from a hostel room now operates from a factory. You can also make this possible by wisely using Instagram features and simultaneously educating yourself and polishing your Instagram marketing skills. Constant updates and changing algorithms necessitate the need to keep learning and improving your skills and knowledge.