Honda Cars India launches its new Brand Campaign 'A Honda Goes Beyond'

Leading premium car manufacturer in India, Honda Cars India Ltd. (HCIL) today launched its new brand campaign ‘A Honda Goes Beyond’.

The new Honda campaign aims to connect with brand enthusiasts and a new generation of customers by showcasing the brand's values of offering Innovative and Futuristic Technology products.

Every Honda car is designed to keep customer experience at the core helping people and making their lives better today and into the future.  Honda shows how it is forever determined to meet and exceed the expectations of customers, and therefore the brand promise of ‘A Honda Goes Beyond’. 

Speaking about the brand promise and the new campaign, Mr. Takuya Tsumura, President & CEO, Honda Cars India Ltd. said, “Honda’s journey in India has been nothing less than spectacular and credit goes to our customers who have bestowed their trust in Honda’s premium cars for the last 25 years. It has always been our endeavor to keep customers at the centre of our products and services. The current campaign is a celebration of the bond that our customers share with us and we promise to go beyond in everything that we do.”

The customer's insight is rooted in Honda's campaign. The premium carmakers understand that before buying a car customers go through the loop of exploration and evaluation, and are overwhelmed with anticipation, reviews, comparisons, and recommendations. The exploration is not about buying alone but also about service, ownership, and maintenance. They have a lot of expectations from the brands.

Honda promise to its customers to go the extra mile to make sure that every Honda journey is a joy and delight for its customers.  And this goes much beyond just the drive, the engineering, and the cars. It is a commitment to every side of the ownership experience. Honda aims to fulfill all expectations, delighting its customer at every touchpoint throughout their relationship, and therefore A Honda Goes Beyond.